product name
Ad Assessment
product tagline
Is my advertising campaign effective and profitable?
Description

For over 100 years, marketers have been creating ads – for radio, newspapers, magazines, TV, and online environments.  And for about as long, they’ve been trying to figure out whether their advertising campaigns have a positive impact on their bottom lines.

 

Research Rabbit’s Advertising Assessment is the easy and inexpensive way to measure the effectiveness of your entire advertising campaign.  Using a variety of test-and-control measures, this survey will quantify the impact of your ad campaign on key message retention, brand perception, sales, and category share.  And by plugging your profit margin and campaign cost into the included ROI calculator, the survey will help you to estimate the profit impact of your ad campaign as well. 

What will I get?
  • A 10- to 12-minute online survey, customized for your particular category, brand, and situation
  • Survey fielding among the target audience of your choice, using research respondents from the most respected sample providers and/or your own email lists
  •  A comprehensive 40- to 60-page PowerPoint style report that details all findings and conclusions (see excerpts from a disguised Research Rabbit report)
  • All survey data, supplied in your choice of the following file formats:  SPSS, SAS, Stat, Excel, dBase, fixed ASCII, or delimited files 
What will my ad assessment survey measure?
  • Number of people in your target audience
  • Number of target customers that experienced your brand’s paid advertising (e.g., TV advertising, radio advertising, print advertising, online advertising, paid sponsorships, sponsored links, etc.)
  • Lift in sales penetration due to your brand’s paid advertising activities
  • Brand perception impact due to paid advertising activities (e.g., impact on favorability, purchase consideration, recommendation rates, perceived value, etc.)
  •  Impact on key message retention due to paid advertising activities (e.g., impact on favorability, purchase consideration, recommendation rates, perceived value, etc.)
  • Contribution to brand perception generated by each advertising medium e.g., TV advertising, radio advertising, print advertising, online advertising, paid sponsorships, sponsored links, etc.)
  • Respondent demographics for up to 10 client-defined variables
What will my final report include?
  • Executive summary of key findings
  • Methodology used to arrive at results
  • Annotated tables and graphs depicting all question results
  • Annotated cross-tabulation charts and graphs for up to  two “banner” or “cut” variables (e.g. users versus non-users, males versus females, etc.), as defined by the client
  • Customized ROI calculator that uses survey results and the advertising costs you enter to calculate the financial return on your advertising investment
  • Additional analyses deemed suitable by Research Rabbit
What will my study cost?
$5,900 plus sample and incentive costs.  The total price will be emailed to you following your discussion with a Research Rabbit representative.
Can I get additional customized analyses?
Customized analyses and client-specified research topics not outlined above can be added at an additional charge of $250/hour.  Please discuss your custom needs with a Research Rabbit representative when ordering your study. 
How do I get started?
Call us at 404.480.4114.  We’ll answer your questions, help you to scope your project, and then send you a firm price quote.

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